How to retain color in a client's logo when changing from rgb to cmyk

All we need is an easy explanation of the problem, so here it is.

I am working on a project for a client and got a logo from them in pdf & png format, but they are both rgb.

The logo is a bright blue and when I try to change it to cmyk for print the color changes.

I have tried in lots of different ways to maintain their color as much as possible, but with no luck. I need to send a CMYK pdf to the printer and the color of the logo is not the blue they want.

I have to keep the color because it is the brand and it is a big company.
They have already said this is all they have and always use these so it should work.

in the photo you can see the differnce

How to solve :

I know you bored from this bug, So we are here to help you! Take a deep breath and look at the explanation of your problem. We have many solutions to this problem, But we recommend you to use the first method because it is tested & true method that will 100% work for you.

Method 1

You need to explain to your client that all colors on screen (RGB) can not be reproduced on paper with ink (CMYK). One is a subtractive color model the other additive.

There’s no “magic” or “trick” to make an RGB color which is outside the CMYK gamut reproduce as the same color with ink on paper.

The only options are to find an acceptable CMYK color, or possibly use a spot color.

Method 2

I have seen this many times recently, where many so called “oh i can use Figma and Sketch” designers produce these random, meaningless logos in RGB or with fonts not outlined (which gives errors on opening), or both. Then they deliver this to the client in PNG.

Because, you know, everybody’s hates Adobe and their monthly plans, but luckily we have Figma and Sketch now to save the world from Adobe’s ‘evil domination’. Well, yeah, in a way..

The normal way to design a logo for people who actually open Illustrator once in a while, is to first set it up for print in CMYK and always assume the thing will get printed at some point in time, regardess of one’s Figma skills.

That way, you first and foremost have a CMYK logo. Then, you convert that to RGB for web.

Your client can contact the initial designer to fix this, otherwise, if you need to do it, you need to somehow match the existing blue as close as possible and explain this process to the client (you will never ever get a 100% identical blue in CMYK).

And yes, logos are delivered separately (read: two separate, distinct files) in CMYK and RGB for this particular reason.

Method 3

Few days back I was in similar situation. Here is what i found.

  1. open the pdf file in illustrator. I am hoping the file you have is vector.
  2. Select everything ( control + a or Cmd + a )
  3. Go to Objects > Flatten transparency
  4. Preset – High resolution, Raster /vector to vector ( refer the image enter image description here
  5. Press ok
  6. Voila! your rgb file is now CMYK

Note: Use and implement method 1 because this method fully tested our system.
Thank you 🙂

All methods was sourced from stackoverflow.com or stackexchange.com, is licensed under cc by-sa 2.5, cc by-sa 3.0 and cc by-sa 4.0

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